Tik Tok is only available on iOS and Android social media Video App for sharing and creating Short lip- sync, comedy, and talent videos. And talent videos. The app was launched in 2017 by ByteDance, for the market outside of China. ByteDance previously launched Douyin for the China Market (Chinese) in September 2016. These two apps are the same, two-run on different servers to comply with Chinese censorship restrictions.
This app enables users to create short music and lip-sync video of about 3 to 5 seconds short looping videos of 3 to 60 seconds.
This application is popular in Asia, the United States, and other parts of the world. And the server is also available in these countries. Tik Tok is not available in China.
The application gain popularity in 2018 became the most downloaded app in the U.S. In October 2018.
Expansion in other Markets
As of 2018, it is available in over 150 markets, and in 75 languages. In February 2019, Tik Tok, together with Douyin, hit one billion downloads worldwide, outside Android installs in China. According to information provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. Shows that download of this app surpassed Facebook, YOU Tube, and Instagram to top globally on most downloaded App for that period.
Douyin as another app from Tik Tok is available from the developer’s website and has maintained the same app title its launch in September 2016. Part of the popularity is tired to its marketing campaigns, launching several activates with Chinese celebrities to engage their fans’ interest. for instance, its marketing campaign in 2018 spring festival Gala alone brought an increase of 70 million daily active users. Douyin launched a partnership with Modern Sky to monetize music.
Features of Tik Tok
Some of Tik Tok features are shown below to enable the user to make the best use out of the App.
Tik Tok user allows them to create a short video of themselves which features music in the background.
You can create a background music video by choosing from a variety of music genres, Edit with a filter and record a 15 – second video.
The app “react” feature enables users to film their reaction to a specific video.
User can use a “Duet” feature to film a video aside another video.
The app allows the user to set their account as “Private.”
User can also set specific Video to either “Public”, Private or Friend only. users can choose whom to authorize to view their content.
Pages on Tik Tok are a feed of recommended videos based on your previous actions on the app.
Tik Tok user can add video, hashtags, Filters, and sounds you like to save on “Save Section.”
Tik Tok- Artificial Intelligence
Tik Tok has artificial intelligence to analyze the user’s interests and preferences through their interactions with the content and display a personalized content feed to each user.
Tik Tok Privacy, Cyberbullying and addiction concerns
AS is all applied to other apps, journalist many countries have raised privacy concerns about the app, not least because it is popular with children and may expose them to sexual predators.
Some users have reported endemic cyberbullying on Tik Tok, particularly racist abuse.
Some users are already addicted to stop using the app. As addiction to reduction, the feature was added to Douyin in April 2018.
National Security Concerns in the US
In January 2019, American investigation thank tank Peter Institute for international Economics described it as a “Huawei-sized problem” poses threat to the West, stating that the app popularity with wester users including armed forces personnel, has the ability to convey sensitive information likes the location, images, and biometrics to its Chinese parent’s company. The Parent company ByteDance told Bloomberg that Tik Tok is not available in China and its data is stored outside of China.