Facebook business is also known as Facebook business manager, are free tools designed by Facebook to help businesses and agencies to securely manage their Facebook company’s pages, ad account, Catalogs and pixels in one place. Without sharing users login information or not connected to their coworkers on Facebook.
It is very important to uses Facebook for business if you are using Facebook, with the help of these tools you can grow your business asset, promotes your brands, safe and organized.
If you have been having difficulties setting up Facebook business manager because you are not familiar with it, here is how it works. In a few steps, this post will guide you on how to set up your account to place your first ad.
What is a Facebook business manager?
Going by Facebook explanation, “business manager serves as a one-stop-shop to manage business tools, business s assets and employee access to assets.”
In a simple term, it is a place to manage all of your Facebook marketing and advertising activities. It is also a medium where you can control multiple users’ access to other resources like your Instagram page and product catalogues. Below are some of the key fountains:
It allows you to separate your business activities from your personal profile.
You will able to track Facebook ads function of your account and how is performing.
It allows you to give partners, or agencies access to your pages ads without any fear of handing over ownership of the account.
Since you are now aware of the function of Facebook business manager, you might want to set up your account. Here is how to set it up.
Steps to Set Up Facebook Business Manager
Here, the first thing you need to do is to create an account. So you will need to use a personal Facebook profile to confirm your identity. As I said earlier you don’t need to worry, your coworkers and partners wouldn’t have access to your personal profile information.
Enter the URL on your browser business.facebook.com and.
Click the blue Create Account button on the top right side.
Enter your business name, your name,
The business email address you want to use set up your Facebook business account
Then click next.
Now, enter your business details: address, phone number, and website.
And they will ask you to further provide weather you will use this Business manager account to promote your own business or to provide service to other business.
Once that is done click Submit.
An email will be sent to you for confirmation.
Adding Your Facebook Business Page (s)
At this point, you have a different choice. You can decide to add your existing FB business page or create a new one. If you manage Facebook pages for clients or other business. You can also request access to someone else’s page.
While setting up your business manager account, to manage your clients Facebook page and ad account. It is better to use the request access option rather than the add page option.
Add your Facebook ad account
Note; once you add your ad account to FB business manager, you would be able to remove it again. So it is advisable to add only the account you own. To access client account, click request access instead.
If you are already using Facebook ads, here is how to link your existing ad account below;
On the dashboard of your business manager page, click Add ad account.
Then Add ad account again, then, enter the account ID.
This is located in ADS manager.
If you do not have a Facebook ad account yet, here is how to create one.
Create an ad account
From the business manager dashboard.
Click the ad account, then click create an account.
Indicate that you are using the ad account for your own business.
Then click create.